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Business & Instagram

Share the face behind the brand.

Share the face behind the brand.

Show the face behind the brand.

Whilst this can feel slightly uncomfortable, weird or unnecessary if you’re selling a product or service....it’s an essential step to growing an engaged social media following for a small business.

Here’s a few reasons why:

1.People are essentially nosey so they like to know who is behind a brand. They like to know who is writing those messages!

2. Showing who you are humanises the brand + gives your brand more personality.

3. People connect with people. People build relationships with other people not products. You can build relationships + an engaged following by showing who you are.

Here are some ways to do this:

  • tell the story of how the business started.
  • do a Meet the Team series
  • share 5 facts about you
  • share your biggest business lesson
  • share some behind the scenes stories
  • every photo doesn't need to be a closeup of your face. It could be from a distance or over your shoulder of you working.
  • share your daily work routine
  • share about how orders make you feel
  • share what you are excited about

Pro Tip: you don’t have to share your entire personal life. You can show who you are + keep it professionally focused

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