Colour psychology talks about how colour influencers our emotions, moods and feelings. You probably chose the colour of your brand because it is a colour you like, or you thought it matched perfectly with your products.
I thought it would be fun to share with you what each colour represents and some of the meanings behind them; and we can see if they fit well with your brand.
Pink: playful, compassion + feminine vibes. Attracting a female audience + great for beauty brands
Red: high energy, bold + passion. Increases your heart rate, associated with strength + relationships
Purple: royalty, spirituality + wealth. Works well for premium products and services
Blue: trustworthy , calmness + reliable. Blue slows your pulse rate so is calming and creates dependability
Green: health, nurture + vitality. A great choice for sustainable, fitness and wellness brands
Yellow: happiness, joy, energy + creativity. Perfect for designers, creatives and playful brands
Orange: vitality, fun, playfulness. Combines the joyfulness of yellow and the energy + boldness of red
Black: prestige, value, timelessness: Creates a classic sophistication with luxury
Brown: Earthiness, natural, durability: Speaks of earthy simplicity
White: pure, clean, soft + fresh. Usually associated with medical or bridal brands
Gold: elegant, elite, idealistic. Like black, gold symbolises prestige + luxury
Grey/Silver: scientific, balanced, maturity. Often used in science and innovation
What do your brand colours say about your brand? Are they aligned with the feelings + moods you’d love them to create?