Stories of Small Business New Zealand

The Story of Laura & Little Wing Designs

The Story of Laura & Little Wing Designs


Let’s start with who you are?  Tell us a bit about yourself.

I’m Laura, originally from the UK but now living in Christchurch with my Kiwi husband and two daughters 13 and 4 (yip interesting age combination). We’ve been in Christchurch 10 years now (moved here 2 weeks before the first earthquake) before that I lived in Basel Switzerland for 8 years.

And what is your business, tell us more about Little Wing Designs.

Little Wing Designs is a bit of an eclectic mix of jewellery and art work. It’s pivoted a couple of times now.  Starting back in 2014 with just glass cabochon pendants, then adding in earrings. I took a break back in 2016 when I had my second child and only really relaunched over lockdown this year. I still create glass cabochon jewellery as well as fine line artwork which I sell as prints, downloads, greetings cards and I also use my artwork in my jewellery.

What encouraged you to start your business?

I fell in love with cabochon jewellery and couldn’t afford to keep buying it.  I decided to try making it myself and fell in love with the versatility of it. I love how the designs are limitless.

What did you do before creating your business?  Tell us your journey from there to here.

I’m an early childhood teacher and have always worked full time in Early childhood since moving to New Zealand. I ran my business alongside full time work for two years before having my second child.  After she was born I couldn’t keep the momentum going and let it go until this year when I decided to start it up again. I still work full time as a visiting teacher for home based childcare and currently run my business as a side hustle.


Knowing what you know now. What would be one piece of advice would you give your 21 year old self?

Don’t be scared of new challenges and embrace your creativity.

What are some of the highs and lows of running your business?

The highs are seeing your business start to take off, seeing an increase in sales and I really enjoy all the learning and improving. Also the amazing Instagram community I’ve become a part of, I can honestly say I’ve made some amazing and supportive friends through social media.

The biggest low for me is finding the time to get all the things done that I want to, I know I could be a lot further on if I had more time.

What the biggest lesson you have learnt in your small business?

It takes time and consistency.

What’s one piece of advice you would share with someone starting out?

Keep at it, when you start it can be crickets for months, it takes time and consistency to build a business.

What do you love most about your business? 

I genuinely love being creative again and I love it when someone else loves the product they have bought from me.


Share 5 things that bring you joy?

My girls, nature, the beach (I don’t get there nearly often enough), chocolate, going back to the UK and seeing family and friends; and dancing!

What do you do for some time out or when you need a break from your biz?  What resets that light inside you?

Spending time with my girls, going out for coffee or walking the dog, watching repeats of friends with a cup of tea.

Coffee or Tea

Tea definitely, I do love a coffee too but the given the choice tea wins hands down every time (maybe its because I'm British lol)

How do you balance business life + motherhood?

LOL I don’t!!!

What one quote are you always drawn to?

“A day without laughter is a day wasted” (I often don’t take that advice lol)

What can we expect from your biz in the future?

Oooh heaps, definitely more art.  I’m treating myself to an iPad this Christmas and can’t wait to experiment with digital art. I’m also planning more stainless steel and silver jewellery.


You can get in touch with Laura & her amazing work on Instagram or shop here.


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