Stories of Small Business New Zealand

The Story of Shrenika & Little Beat First Aid

The Story of Shrenika & Little Beat First Aid

Let’s start with who you are?  Tell us a bit about yourself.

I’m Shrenika. Born in Fiji but lived in New Zealand since I was 2. I live in Auckland with my husband and two little boys who keep me on my toes! I’m often quite shy to begin with in social situations until I get comfortable with people. But I’m also happy to speak in front of a room full of strangers funnily enough!

And what is Little Beat First Aid? Tell us more.

Little Beat First Aid provides baby and child first aid education for parents and family. Being prepared for an emergency situation with your child is so important and having the skills and knowledge to deal with that is vital. It’s not something that people always think of until an unfortunate event happens and so Little Beat First Aid aims to provide that knowledge before anything like that occurs. Based in Auckland we provide short, child friendly courses for groups through non-profit organisations as well as private sessions in your own home at a time that is convenient for you and your family. We also have online sessions available for those out of Auckland.

What encouraged you to start your business?

I didn’t start the business but took over from two women who were teaching group courses for organisations such as Plunket and Parents Centre. I was initially working for them and as they moved on to other ventures, they handed over the reins.

After taking over I found that I received a lot of queries for courses but often the public courses didn’t work out timing or location wise and were difficult for both parents (or expecting parents) to attend. This is when I pivoted the business to focus on also providing private in-home courses so there is that option for those that can’t make it to a public one. This also makes it easier for those with babies or little ones at home and for family/friend groups. 

What did you do before creating your business?  Tell us your journey from there to here.

I achieved my Bachelors in Nursing and became a registered nurse in 2006. I then worked for 10 years as a paediatric nurse at Starship Children’s Hospital while also completing my Masters in Nursing and having my two boys. After coming back from maternity leave the second time I felt the urge to stay at home with my boys and was lucky enough I had the option to. I couldn’t stay home for long without doing anything and so within a year I came across Little Beat First Aid looking for someone to teach courses for them and it was a great to work a few hours here and there in between looking after my boys.

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Knowing what you know now. What would be one piece of advice would you give your 21-year-old self?

Don’t worry about what you think you should be doing, focus on what you want to do.

What are some of the highs and lows of running your business?

Highs – Meeting new people, learning new things and having the flexibility to work around my family’s needs. Also love getting feedback from parents who have found it so useful.

Lows -  Not being able to ‘clock off’ from work and constantly thinking about it and what I can be doing to improve. Also being a little lonely and not really having anyone to bounce ideas off.

What the biggest lesson you have learnt in your small business?

That good things take time (sounds cliché I know). It’s hard when you are working hard but don’t see results quickly, but that shouldn’t stop you from persevering.

What is one piece of advice you would share with someone just starting out?

Be confident in yourself and your business and know your worth. Don’t sell yourself short.

What do you love most about your business?

I love meeting all the new parents and babies and just talking to them about their new journey as well as giving them some knowledge and skills to help them through it.

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Share 5 things that bring you joy?

My husband and kids

Hanging out with friends


Teaching first aid (I know, cliché again, but it actually does!)


What do you do for some time out or when you need a break from your biz?  What resets that light inside you?

Work out, or catch up with friends.

Coffee or Tea?

Both, Coffee in the morning, tea in the afternoon.

How do you balance business life + motherhood?

Luckily my business is pretty flexible, but most importantly when I’m spending time with the kids I need to force myself to keep my focus completely on them and not on my messages, emails etc. This is tough though!

What is one quote are you are always drawn to?

In 20 years, you’ll be more disappointed by

what you didn’t do than what you did.

Mark Twain

What can we expect from your business in the future?

I have quite a few ideas floating around, but without revealing too much, it has something to do with helping parents have not only the knowledge but resources and tools to deal with accidents and illnesses in babies and children at home.


You can get in touch with Shrenika via Instagram 





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