About Me

Hi there, I’m Lisa.  A single mama, creator, writer, your personal cheerleader; lover of pretty pink flowers, coffee + sunrises. 

So, what's my story + why am I here? My intro is a long one, but I have a lot to share, so bare with me...

I grew up in a small business. Literally.  My parents owned a local retail store from before I was born so from the early days right up to when I left university, I spent a lot of time there… Sick days, school holidays, Saturday mornings…they were all spent sitting out the back entertaining myself with my brother, or lying on a made up bed under a rack of clothes.  I learnt a lot during the time spent there - the ups and downs, challenges + opportunities, the hard times and the good times.  I learnt about managing your own decisions, making your own choices, defining your business brand and being a 'jack of all trades'.  Today, my parents continue to run their small local store and one of my passions is giving back to them with all the knowledge and skills I have learnt in my 15 + years corporate career, by managing their online store and marketing strategy.

My career in the corporate world was in marketing + branding and I have to say it was amazing!  The brands, the products, the experiences, the friends, the travel.   I completed a Marketing & Human Resource degree and went on to work in a range of marketing roles.  

I have worked in small, medium and large International businesses in Auckland, Sydney, London and Dublin.  I've learnt so many tricks of the trade and industry secrets.  It's so good knowing how the 'big businesses' do it and then I love adapting these tools to support you in your small business.

In 2016 I decided to change my life direction and take a new journey.  I left a toxic relationship with a toddler and a baby in my tummy; I returned home to New Zealand + focused more on a life as a single mama following my heart + passions.  At this time I realised the real impact and importance of following what lights us up.  I learned about the power of being unapologetically me and putting my dreams into action, and that is what I love to help others with now. We have one life and an amazing opportunity to do what we love.  I'm here to make the most of it, and to help others do the same.

We then jump forward to March 2020. When COVID-19 and the immediate lockdown hit New Zealand, I saw the impact it was having on my parents retail store, my brothers business + many friends around me.  To do a little part to help some of the 500,000 small businesses in New Zealand, I decided to put my expertise + knowledge in social marketing into practice.  I created the Instagram account @shoplocal.nz, a free curated space to showcase many of the amazing local brands we have in the is country.  The account grew quickly to 5,000 followers within 6 weeks + 6,000 a week later; and today over 17,000.  It continues to grow day by day; and with the growth came many DM’s for information + support in creating an engaged well branded Instagram account. 

I created my Instagram and Marketing mentoring business to give back all of the knowledge and experience taken from my career, in helping others in their small business.  Nothing lights me up more than seeing women follow their dreams in business; taking that first step and stepping into what they really want to do.  Creating businesses around children and life is never easy but it brings so much goodness too.

I know it can be hard to get started with Instagram for business especially if you haven't grown up with social media and I know the real secret to small business success online is showing up authentically.  I also know this is not easy.  It comes with a lot of fear.  I offer 1:1 coaching calls, courses and ebooks, to support women in business.  I'm here to help you get started with Instagram and being unapologetically you!.

I have a calm, confident manner and my strength and certainty comes through in my mentoring.  I used to see this as a bad thing but now I know it is my superpower.  I will meet you where you are at and I will adapt what I share to work for you. There is no cookie-cutter approach.  I have a foundation strategy that I know works and I adapt this to you.  Authenticity, showing up and standing in your uniqueness is going to be more important in 2021 than ever before, let's do this together.

Lisa x