My story

Hi there, I’m Lisa.  A single mama, creator, writer, your personal cheerleader; lover of pretty pink flowers, coffee + sunrises. 

So, what's my story + why am I here? I grew up in a small business. Literally.  My parents owned a local retail store from before I was born so from the early days right up to when I left university, I spent a lot of time there… Sick days, school holidays, Saturday mornings…they were all spent sitting out the back entertaining myself with my brother, or lying on a made up bed under a rack of clothes.  I tried to 'work' in the store with my parents from as early as I can remember.  I learnt a lot during the time spent there - the ups and downs, challenges + opportunities, the hard times and the good times.  I learnt about managing your own decisions, making your own choices, defining your business brand and being a 'jack of all trades'.  Today, my parents continue to run their small local store and one of my passions is giving back to them with all the knowledge and skills I have learnt in my 15 + years corporate career, by managing their online store.

My career in the corporate world was in marketing + branding and I have to say it was amazing!  The brands, the products, the experiences, the friends, the travel. 

In 2016 I decided to change my life direction and take a new journey.  I left a toxic relationship with a toddler and a baby in my tummy; I returned home to New Zealand + focused more on a life as a single mama following my heart + passions. 

I took a whole bunch of time off and went with the slow life.  A little while after my second son arrived  I started my own small biz with a collection of tees + hoodies  created to raise money for charities in the fight against domestic abuse.  You can support these women in need looking for a safe home here.  I know they thank you for your support!

I used writing as a form of self-care and crafted my journal, sharing my single mamahood journey, my words on self-love, my tips for a beautiful self-care practice, and other musings.  You can read some of my journal entries or find my ebook with 20+ tips + tools on Loving Yourself First.

With a long-standing passion in the small biz world, when COVID-19 hit I saw the impact it was having on my parents retail store, my brothers business + many friends around me.  To do a little part to help some of the 500,000 small businesses in New Zealand, I decided to put my expertise + knowledge in social marketing into practice.  I created the Instagram account @shoplocal.nz, a free curated space to showcase many of the amazing local brands we have in the is country.  The account grew quickly to 5,000 followers within 6 weeks + 6,000 a week later.  It continues to grow day by day; and with the growth came many DM’s for information + support in creating an engaged well branded Instagram account.  To continue to support this hardworking passionate industry of New Zealand I am now offering Instagram support for small business.  My way to support these beautiful business owners with their feet on the ground. Learn more here or please reach out if you have any questions.

Thanks for being here + keep in touch.

Lisa x