About Me

Wilde Road is a love letter to the everyday.

Founded by New Zealand writer and marketing strategist Lisa Buscomb, Wilde Road exists to bring clarity, confidence and calm to women navigating ambition, motherhood, creativity and the evolving seasons of life.

But the story began before Wilde Road.

With over 15 years of international marketing and brand experience, Lisa founded shoplocal.nz in 2020 during the uncertainty of a global pandemic,  a platform created to champion and mentor small business owners. What began as a directory quickly evolved into Instagram education, content strategy and hands-on support for brands wanting to grow with clarity and confidence.

Through this work, Lisa developed a reputation for organic growth, strategic storytelling and community building; helping businesses refine their positioning and build highly engaged audiences online.

In 2021, alongside her marketing work, Lisa began sharing daily reminders for her clients. What started as simple captions resonated deeply. The words travelled. The community expanded. And Wilde Road was born.

Today, Wilde Road is an established publishing and lifestyle brand. Lisa has published multiple self-authored books, created bestselling print collections, and built a community of over 300,000 across social platforms. Her writing now reaches hundreds of thousands — often millions — each month, with books and reminders held in homes around the world.

As her books grew, so did her personal brand.

Lisa now works under her own name for her marketing and Instagram strategy work, offering one-to-one support, Instagram audits, strategy intensives, and downloadable resources designed to simplify content creation and digital growth. From Instagram Glow-Up Reports to practical templates and strategic guides, her tools are grounded in real-world execution and trusted by business owners across New Zealand and beyond.

Through her writing, Lisa speaks to mothers, creatives, founders and dreamers navigating life’s messy middle and beautiful in-between. Through her strategy work, she equips women with the clarity and confidence to show up powerfully in the digital space.

Wilde Road stands at the intersection of calm and confidence; proof that softness and strength can co-exist.